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Mailing rules

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1. What sort of databases can I send emails to?

2. How do I confirm my subscribers list?

3. I have a large mailing list, can I pay monthly?

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1. What sort of databases can I send emails to?

At Bradford Chamber of Commerce we take our responsibilities seriously when sending out emails on behalf of clients through our Easy Eshots system. To avoid issues with spamming we have put together some easy to follow rules.

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2. How do I confirm my subscribers list?

A) When you reach a certain level of use within the Easy Eshots system we may ask you to confirm to us how your email marketing list was obtained and you must be able to say it was from one, or a combination, of the following.

  • An email newsletter subscribe form on your web site.
  • An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
  • If someone completes an offline form like a survey or enters a competition, you can only contact them if it was explained to them that you would be contacting them by email AND they ticked a box indicating they would like you to contact them.
  • Customers who have purchased from you within the last 2 years.
  • If someone gives you their business card and you have explicitly asked for permission to add them to your list, you can contact them. If they dropped their business card in a fishbowl at a trade show, there must be a sign indicating they will be contacted by email about that specific topic.

Basically, you can only ever email anyone who has clearly given you permission to email them specifically about the subject you’re contacting them about.

Responses such as “I bought an emarketing list from a reputable vendor” or “I’m a Bradford Chamber member and I’ve imported the Membership database into Easy Eshots” will invalidate use of the database. Please note that member to member mailings are further explained below.


B) What content MUST I include in my email?


Every email you send using Campaign Monitor must include the following:

  1. A single-click unsubscribe link that instantly removes the subscriber from your list. Once they unsubscribe, you can never email them again.
  2. The name and physical address of the sender.

C) If you are a Chamber Member we hope you understand that our ethos is to encourage use of the Easy Eshots system for the purpose of informing other businesses, including Chamber Members, with whom you already have a business relationship about your products and services.

What we don’t wish to encourage is blanket email marketing to others, including Chamber Members, with whom you don’t currently have a business relationship.

We are sure that as a Chamber Member you would not wish to be bombarded by unsolicited emails whether they were originated by either Members or non-members. As such, we ask you to use Easy Eshots giving due consideration to other Chamber Members.

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3. I have a large mailing list, can I pay monthly?

If you have a large mailing list (10,000+) we could set you up with a fixed monthly delivery fee. For more information please contact Scott Sellars on 01274 230074.

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Bradford Chamber of Commerce & Industry
A Company Limited by Guarantee. Registered in England No 54940
Bradford Chamber Devere House Vicar Lane Little Germany
E: Info@bradfordchamber.co.uk T: 01274 772777
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